There are people who want to look like movie stars and there are people who want to look like movie characters. You often hear people say, “Oh the girl in that movie was wearing this and this.” Who could ever forget the clothes worn by Holly Golightly played by Audrey Hepburn in Breakfast At Tiffany’s or the iconic looks of Carrie Bradshaw in Sex And The City? What people mostly take away from movies are the visuals and they would always take note of the clothes and the styles presented in the movie’s imagery.
Another factor in the film and fashion affair is the fact that all the great fashion designers take their references from movies, new and old. A specific example was the movie Avatar. After the movie screened in theaters, we saw a lot of Avatar-inspired themes both in catwalks and in fashion editorials. Although the influence may be subtle and not apparent right off the bat, it is however, undeniable. A movie will create a vision, a palette of colors, a texture and this is how movies are consumed by fashion designers. These adaptations of movies into clothes existed way back from the 70s and 80s and it is a practice designers like to constantly pull at for inspiration.
But it’s not just the big design houses that do this, mainstream clothing companies and stores are also aware of the impact of movies have among consumers and has long since capitalized on this. Every time a major movie comes out, it will always find its way in smaller shops selling merchandise with the movie’s theme. When Twilight was released, we saw an upsurge of the gothic and glam trend along with hoodies and wolves. Les Miserable brought back the long, flowing skirts paired with boots. Another recent example, The Great Gatsby showed us the glamour and the elegance of hem dresses made with delicate fabrics.
And let us not forget television. Like mentioned above Sex And The City was a successful TV show that had viewers anticipating for what the characters will be wearing next. Gossip Girl was a show that featured elite teenage girls wearing the most exquisite clothes a common girl can only desire to have. Much like the movies, these shows have created a desire in their viewers to look like the characters and manufacturers have responded to this desire by selling clothes from the show by the racks.